Data Mining to Identify Potential Donors

The presidential campaign of Governor Mitt Romney is relying on secretive data-mining and analytics to raise millions of dollars. Mitt Romney’s campaign has hired a Fort Worth, Texas based data analytics firm to identify rich and previously untapped Republican donors across the country. Such analytics are frequently used by businesses to identify store locations and sales leads for new products.

“The project relies upon a sophisticated analysis by powerful computers of thousands of commercially available, expensive databases that are lawfully bought and sold behind the scenes by corporations, including details about credit accounts, families and children, voter registrations, charitable contributions, property tax records and survey responses.”


Reference: Romney Uses Secretive Data-Mining to Identify Donors, August 24, 2012

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