6uwu8KfUTSHc6sHH8HJkCPgZV4w Digital City Briefs - 30 Global Cities: Digital Marketing Campaign Rewrites History – Puerto Rico

Tuesday, July 17, 2012

Digital Marketing Campaign Rewrites History – Puerto Rico

"The Most Popular Song" won the first ever Grand Prix Lion for Puerto Rico at Cannes Lions 2012, PR category. 

 "The world struggles to find jobs, but Puerto Rico struggles to find workers. 60% of the island's population receives government handouts. Living off welfare is so common that it is celebrated in the greatest salsa hit of all time: "No Hago Más Ná" by El Gran Combo.
As the largest bank in Puerto Rico, Banco Popular's success depends on the island's economy. So, to help propel it in the right direction, they convinced El Gran Combo to rewrite history by rewriting the lyrics of their classic song."


 
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