6uwu8KfUTSHc6sHH8HJkCPgZV4w Digital City Briefs - 30 Global Cities: A Global City as a Social Business

Sunday, August 26, 2012

A Global City as a Social Business

A global city is a complex organization. Managing such complexity requires efficiency and effectiveness in dealing with people and resources at all levels. It is increasingly becoming a social business, which must embrace a spirit of collaboration throughout the organization, both internally and externally.

Just as the advent of e-business changed business forever, ten years later organizations find themselves at another junction point in the evolution of business: the coming of age for social business as social computing and social media are integrated into enterprise design.”

IBM has identified three distinct characteristics of a social business: Connected with people at all levels both internally and externally, transparent operations where people are aligned to core mission and nimbleness, where an organization reacts quickly with information and insight to address evolving opportunities.

Reference: Social Business, IBM
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