“Just as the advent of e-business changed business forever, ten years later organizations find themselves at another junction point in the evolution of business: the coming of age for social business as social computing and social media are integrated into enterprise design.”
IBM has identified three distinct characteristics of a social business: Connected with people at all levels both internally and externally, transparent operations where people are aligned to core mission and nimbleness, where an organization reacts quickly with information and insight to address evolving opportunities.
Reference: Social Business, IBM
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